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What is SEO?

 
 

SEO. You know you need it, but don’t know where to start. That’s where Embassy Desk comes in. With our proven process + 3-pronged approach: Strategy + Clear Goals + Data Visualization, our team of specialists interprets the numbers for you in plain English, and marks your progress plainly along the way.

 
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numbers don’t lie.

 

In 2024, SEO is so much more than just “SEO.”

SEO (“search engine optimization”) is a vital part of your market intelligence-gathering operation. It is daunting and technical. Your competitors are ahead of you. You don’t have time to learn it — you have a business to run.

Welcome to the Embassy Desk, where we decipher it all for you. We set goals based upon actionable SEO intelligence, rigorous testing and data analysis. We believe your numbers don’t lie. We don’t believe that SEO is rocket science.

We DO believe we can use it to grow your business.

 
 
 
 

fifty, fifty

 

In 2024, the lines between SEO and PPC (pay-per-click) have never been blurrier. One feeds into another and vice versa. For that reason, Embassy Desk requires a working ad budget for all of our clients, especially in the early stages of the SEO life cycle.

 

50% Creation and Optimization
Our team acts on our proven strategies for successful results, tailored to your company’s specific needs.

50% Promotion
Various platforms and social media are employed to amplify your content and earn organic links from high-authority sites.

 
 
 
 

Cloak &
Dagger

The SEO industry is full of bandits hiding behind the smoke-and-mirrors of the technical aspects of the job. Embassy Desk conducts business with integrity and transparency (and we demand the same from our clients). So-called “black hat SEO” is not practiced here. Each month our clients receive clear reporting + easy-to-use data visualizations with actionable directives.

Great SEO is built on fundamentals along with best practices that evolve on a near-weekly basis. A week at the SEO Embassy Desk includes regular research and industry engagement to ensure we’re up to date on Google’s latest algorithm changes.

 
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Station Chief Jim Cooper has been working in SEO since 2001, before “SEO” was a buzzword. He has worked across a variety of industries, including executive compensation consulting, nonprofit associations, higher education + university sites, enterprise-level eCommerce, high-end retail, and much more. He has assembled a crack squad of operatives for Embassy Desk which includes world-class designers, vetted expert content creators, junior SEO/SEM specialists, data analysts, and web developers to assist in your mission.

“SEO is not a magic bullet and will not solve all of your problems. But with enough time + watering and nurturing, it can become the backbone of your company’s lead generation, with a terrific ROI.”
– Jim

 
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Testimonials

Testimonials blog

“I’ve worked with Jim starting back in 1993. Our remote collaborations have spanned the pre-digital age, sending analog reels back and forth, to the present age of digital media. Working with Jim is a fluid and pleasant experience. He is a great listener and brings a vast perspective to his work whether it is concepting narratives or fine-tuning SEO strategies. He delivers and receives feedback in a professional manner to create the best possible collaborative work.”

– Shelby Cinca, Senior User Experience Designer, Humblebee (Gothenburg, Sweden)

“Jim has been Piano Power’s SEO consultant for more than five years now, and we don’t know where we’d be without him. Because of Jim our digital presence is strong and healthy, and more and more of our customers are coming from organic web searches. Jim always responds quickly, provides clear and thorough reports, and is superb at analyzing reports in plain English. He’s so reliable and knows our business so well, he’s basically one of the family. We definitely recommend Embassy Desk!”

– Lara Levitan, Marketing Director, Piano Power

“Jim was referred to me as an SEO mastermind behind a 7-figure brand and how could I doubt that? For the past 5 years he has lived up to that reputation providing me with solid SEO strategy for my website that allows me to keep up with changes and maintain visibility with search engines. He has also been key in my success with social media advertising and I look forward to delving into pay per click with him down the road. Of equal importance, I’ve referred at least a dozen of my clients to him and all have been very happy with the outcome.”

– Laura DeCarlo, President and CEO, Career Directors International

 

 

 

COMMUNICATION

Embassy Desk
2528 North Mozart Street, Unit 1
Chicago IL 60647 USA
hello@embassydeskseo.com

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